Cluberly

Early access

Cluberly investor presentation

Early access

Welcome to the Cluberly investor presentation

This presentation is planned for public release four weeks after we launch. You are seeing it early, with an early access offer for investors who join us before launch.

£2MRaising now
£1.50Share price
20%Pre-launch discount
£1.20Early access share price

Invest before launch and receive a 20% discount on the £1.50 share price.

Investor presentation

A lifestyle and finance app, built by sports fans who love their clubs

  • Clubs are struggling for funding.
  • That's why we created Cluberly.
  • Free to download and free to join.
  • We charge a small fee for the extra services members choose.
  • We donate 50% of that fee to the club or cause they nominate.
Everything is built
£2 million round already completed
Launching very soon, last-minute touches
We're going to make a noise

The vision

A future where every fan builds wealth and every club benefits

1st

Lifestyle and finance app for sports fans and their communities

1st

Fintech powered by community

1st

Corporate to donate 50% of primary revenues

1st

To deliver a game changing market strategy

The problem

Sports build stronger communities, but funding shortages threaten their future

Clubs are lacking funding

Negatively impacted by a cashless society

Reducing community engagement

The solution

Cluberly funds causes through community engagement

  • Members join Cluberly free and nominate a club or, if they prefer, a school or a charity.
  • When members take out one of our two paid services, half of what they pay goes to that cause, giving clubs a regular monthly income they can count on.
  • Members and clubs invite others to join, so the support keeps growing.
50% to their cause Fans Clubs Community

The product

Free to join, designed to fund causes while members build wealth

  1. Members join free through our ACCESS package and nominate a cause when they sign up.
  2. Cluberly acts as an intermediary, connecting members with the services that are most helpful to them and the causes they are most loyal to.
  3. Cluberly donates 50% of its service and transaction fees to each member's nominated cause.
50% Cluberly
50% Your cause

Every service and transaction fee is split in two.

The Cluberly app home screen on a phone

Three packages, one app

Access

Free

Access what interests you most.

  • Media Stay connected to what matters.
  • Support Nominate your cause and see how it is performing.
  • Connect Stay connected with the companies behind your cause.

Deposit

From £3 per month

Save and spend.

  • Save Highly respected bank deposit solutions.
  • Wallet Spend with our Visa prepaid card and track every move.

£3 per month when you pay for a full year in advance.

Growth

From £4 per month

Everything in DEPOSIT, and unlocks:

  • Invest A suite of investment services to grow your wealth with confidence.

£4 per month when you pay for a full year in advance.

For clubs and causes

A powerful marketing tool for affiliates and causes

Our custom affiliate portal connects causes to their fans, helping them generate much needed recurring revenues.

The Cluberly affiliate portal dashboard on a tablet

Push notifications

Data analytics

Media & news

The traction

Researched, developed and positioned for commercial launch

  • 250 clubs ready to promote the app to their fan base.
  • Universities and colleges eager to utilise the app for their students.
  • Every charity approached has agreed to participate.

Companies we work with

      The market sizing

      Capturing a small share of a very large market

      TAM SAM SOM
      • TAMGlobal sports fans
        3.5 Billion
      • SAMUK & US sports fans
        253 Million
      • SOM2% UK & US market penetration
        5 Million
      Projected annual revenue+£300M

      The business model

      Combining fan passion, community support and financial wellbeing

      Service fee revenue

      Monthly service fees from our packages, paid over a year.

      £60

      Per user, per year

      Transaction fees

      Based on a 0.5% handling fee on all deposits.

      £25

      Per user, per year

      Merchandise

      Profit from merchandise and other related sales.

      £5

      Per user, per year

      Total annual revenue per user (ARPU)
      £45 of it goes to their chosen cause
      £90
      • 50% of primary revenues donated to causes
      • Strengthening clubs and communities
      • Multiple revenue streams drive scalable growth
      • High engagement, high retention

      The GTM strategy

      A first of its kind marketing strategy powered by fans and causes

      Bottom upFans nominate a club or cause
      Cluberly
      Top downClubs or causes invite their fans

      A self fulfilling prophecy championed by all that join us.

      Launch & club partners

      Community momentum

      Commercial partnerships

      International licensing

      The market dynamics

      Offering a greater suite of services at a price point that competes

      CluberlyMoneyboxAcornsGoHenry

      The leadership team

      Bringing together expertise across multiple industries

      Kevin London
      Kevin LondonFounder & CEO

      20+ years building and scaling technology businesses.

      Mark Foulds
      Mark FouldsOperations

      30+ years in regulated financial services and compliance.

      Elizabeth Obertelli
      Elizabeth ObertelliSocial impact

      Specialist in social impact and community engagement.

      Lewis Mutton
      Lewis MuttonApp development

      Expert in scalable iOS and fintech development.

        Why now

        Multiple industry trends are working in our favour

        Expansion plans

        A licensed based model for accelerated growth

        1. Year 1

          Focusing on the UK market to prove the concept. Around 200,000 users by mid-2027

        2. Year 2

          Activating the US market. 500,000 users

        3. 2028

          Roll out to other English speaking countries. 2 million users

        4. 2029

          Licensing globally. 4 to 5 million users

        User targets for expansion stages 1 to 4. Bars are drawn to scale against 5 million.

        Social impact

        Building wealth, strengthening communities, creating lasting impact

        Global brands are highly focused on delivering social impact. Cluberly does just that.

        FIFARFUThe OlympicsFormula 1
        50%
        CluberlyYour cause

        The ask

        Accelerating the next phase of growth

        We are raising £2 million at £1.50 a share, with our next round opening soon. Investors who join before launch receive a 20% discount, at £1.20 a share.

        £2M

        Use of funds

          • Goal: £1 billion valuation within five years
          • Public listing
          • EIS tax breaks for UK investors

          Projections 2027 to 2030

            Company projections from the presentation. Bars are drawn to scale for the selected measure.

            Thank you

            Cluberly

            Let's complete the circle

            The data room is open whenever you're ready.

            The Cluberly app splash screen on a phone
            Email Kevin London, Founder & CEOk.london@cluberlyapp.com
            Send a message
            WhatsApp+447792612100
            Send a message

            The Cluberly App Limited. Figures, projections and market sizes are taken from the Cluberly investor presentation and are forward-looking estimates, not guarantees.

            Your questions answered

            Questions investors ask us

            Tap a question to hear the answer.